Sales of Coca-Cola in Madrid have fallen around 40%
18-02-2014 (14:42:38)
The controversy revolves around the company and brand "Coca-Cola" still alive. The case of the ARE and different information relate that have been happening have sparked a new battle. The consumers who have started, detractors and of course, affected by the closure plans its production plants in Spain.
While some denied the slightest possibility that all derivative as ourselves recently called on "the first majorreputation crisis Coca-Cola , "the time has given us the reason behind the different actions and responses that have been happening . And is that Coca-Cola is not only facing internal problems of your company and its business. Now also faces the worst case scenario and the worst of nightmares. The condemnation and rejection of the consumer in the form of boycott itself, which is significantly diminishing the reputation of which has always enjoyed this brand.
Internet is serving as battlefield and social networks, have become the best speaker for those seeking to join the cause. This could achieve a big impact, the video through the network intended to convey and express support and solidarity with the workers of Coca-Cola in a boycott of their products. "The best advertisement of Coca-Cola" was baptized as well, is the strongest evidence used to demonstrate and confirm this crisis that faces the brand itself.
However, this is just a small example of all the actions that consumers and some unions are developing as part of its support for the boycott. Before long, the famous "brand of happiness" has also become one of the most hated and criticized. The strategy and message are clear: to induce people to stop consuming or buy their products until the company implement those values that have always tried to sell us, and where people are always the most important.
It would be a mistake for the company did not listen or take into account such initiatives or chain reactions of thousands of workers and consumers. And far from thinking that everything will be forgotten or that nothing will just consequences. The latest example of this boycott, surprised some customers VIPS restaurants Madrid, where his letters appeared adhesives explicit text "Do not drink Coca-Cola. If not manufacture Madrid, Madrid does not consume."
The problem now, is that of "do not drink Coca-Cola" has grown from a simple "meme" to become a trend and a new fashion. But the boycott of Coca-Cola is unlikely to stop without a solution to the ARE. But the harm and created in the image of the company and the brand itself, are more than notable and obvious. In terms of business, sales of Coca-Cola in Madrid have fallen around 40%. An important aspect that demonstrates awareness and general support of consumers.
How will he react the brand itself? Was How to recover lost reputation? Perhaps the solution should occur immediately. And mostly parked for once, that the interests and economic benefits to really show the commitment that of "values", emotions and people of flesh and blood. No fancy slogans only through advertising. Where was that of humanizing brands?
Meanwhile, internet continues flooding with messages, skits and complaints at all benefit a brand as popular as it ever was Coca-Cola. What is the price the company is willing to pay for it?
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